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Bruins, it’s a new day for UCLA Athletics. The Bob Chesney era is underway and we know how much time, effort and energy you invest in supporting UCLA and our student-athletes. We want you to know, we’re listening! We want each and every one of you to enjoy an unforgettable experience each time you join us at the historic Rose Bowl Stadium in Pasadena. So break out your Bruin Blue and join us at America’s Stadium to enjoy these great gameday enhancements. It’s time to hop on the Chesney Train and PACK THE ROSE BOWL!

“I say it all the time, but it takes a village to build a successful football program. The support of our fans is a huge piece of that. We are excited to welcome the Bruin Family back to the Rose Bowl and create an atmosphere that reflects the pride, tradition and passion of UCLA. This team has worked hard for the opportunity ahead of us, and we can’t wait to get out on the field and compete in front of our fans this season."
Check out our Fan Loyalty Program and take advantage of the great benefits today!

Check out our Fan Loyalty Program and take advantage of the great benefits today!

It’s BACK and better than ever before. Check out our Fan Loyalty Program and take advantage of the great benefits today! BruWin Rewards is your one-stop-shop to earn great benefits for supporting all 25 UCLA Athletics teams. Get closer to the Bruins than ever before and earn rewards today. Access the brand-new BruWin Rewards platform within the UCLA Bruins mobile app.

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Elevated Concession Offerings

Elevated Concession Offerings

The Rose Bowl Stadium and hospitality partner Levy have teamed-up on new gameday food and beverage offerings for UCLA Football season, highlighted by collectible vessels and chef-crafted spins on SoCal favorites alongside elevated stadium classics. 

Highlights this season include:

  • Super Loaded Nachos (pictured): Fans’ choice of ancho-charred chicken, grilled carne asada or chipotle-smoked tofu atop crispy cantina-style tortilla chips with house-made Monterey Jack cheese sauce, hearty pinto beans, fresh Pico de Gallo, pickled onions, cilantro and sliced pickled jalapeños. Available at Tunnels 3 and 20. 
  • Rose Bowl Chicken Tender Bucket: A custom replica Rose Bowl-shaped bucket filled with 2.5 pounds of hand-breaded chicken tenders, served with classic BBQ sauce and buttermilk ranch dressing. Available at Tunnel 6. 
  • 1922 Cheesesteak Dog: Half-pound all-beef hot dog topped with shaved beef and smothered in house-made Monterey Jack cheese sauce, finished with marinated Fresno peppers and served in a fresh hoagie roll. Available at Tunnels 8 and 15.

More Value for Your Gameday

Fan Friendly Ticket Pricing Opens in a new window
Fan Friendly Ticket Pricing Opens in a new window

Single-Game Tickets for the 2026 season start at only $27

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Value Concessions Opens in a new window
Value Concessions Opens in a new window

Enjoy discounted concession offerings at our Value Concession Stands, located on the concourse near tunnel 8 & 23

Kids Come First Opens in a new window
Kids Come First Opens in a new window

Pick up a Youth GA ticket at the Rose Bowl Stadium Box Office for only $5 on gameday!

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New UCLA Bruins Mobile App Opens in a new window
New UCLA Bruins Mobile App Opens in a new window

Enjoy a completely reimagined digital experience with the brand-new UCLA Bruins mobile app, developed by WMT Digital. Enjoy a faster, more personalized gameday experience.

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The Energy Starts with the Students – Pack The Den!

The Den is our home field advantage. It’s time to pack the student section EVERY GAME. Help us create the best atmosphere in college football.

Club Rose Upgrades

Club Rose Upgrades

Students, we listened. The safe standing railing along the sideline student section (Club Rose) have been removed to allow students to sit during breaks in play. Now, that means you need to BRING IT when the Bruins need it most.

Elevated Giveaways

Elevated Giveaways

Enjoy exclusive and enhanced giveaways, including customized UCLA Football t-shirts, rally towels, Rose Bowl replica beach towels, and more! You can’t miss a single game.

BruinFest Concert Series

BruinFest Concert Series

Returning for its second season, UCLA fans will enjoy marquee musical performances while experiencing America’s best tailgating. Head over to the official UCLA Student Group tailgate area, inside BruinFest, on September 19 and October 24! Just Announced! Bryce Alakai will headline our September 19 BruinFest Concert Series.

 

Embrace the Future, Honor the Past

Embrace the Future, Honor the Past

Get to your seats early as a different Bruin Legend will fire up the crowd and call the Bruins to the field for kickoff with a modern take on a time-honored tradition – the Rally Committee Air Horns. It doesn’t stop there, we will welcome back Bruins from the past at each home game this season, including Athletic Hall of Fame inductees, Rose Bowl team reunions, and more.

America's Best Tailgating

America's Best Tailgating

There’s nothing like tailgating at the Rose Bowl. After listening to fan feedback, the UCLA Alumni Band will relocate to their former home in the northwest corner of Area H – enjoy live performances before each home game this season.

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