University of California, Los Angeles, Athletics

Welcome To The Relaunch Of UCLABRUINS.COM
August 19, 2010 | Bruin Athletics
Aug. 19, 2010
Welcome to the re-launch of UCLABRUINS.COM, the official athletic web site of UCLA Athletics. UCLABRUINS.COM is your official & primary source of UCLA Athletics. To better serve our great fans worldwide, we have created a new website template that features news and video, developed a more efficient navigational system, customized page designs and improved technologies.
The new site design was developed in conjunction with CBSSports.com College Network, the official web site provider for UCLA Athletics, and offers viewers even more features and applications to bring UCLA alumni and fans closer to their favorite Bruin teams and student-athletes.
UCLABRUINS.COM provides complete information on all UCLA athletic programs. The website helps fans stay up to date with UCLA Athletics through audio and video coverage, rosters, schedules, photos, official news, and much more from the athletic department. Fans can follow UCLA events in real time with CBSSports.com College Network's exclusive GameTrackerTM technology, giving users a live simulated game experience with real-time statistics and play-by-play of their favorite teams.
The new site has been redesigned in an effort to make information more readily available to visitors, and will have an enhanced emphasis on the integration of video and social media elements.
UCLA is excited to introduce the new Bruin TV multimedia player (UCLABRUINS.COM /allaccess), your online channel for the most audio and video coverage of UCLA Athletics. New features include expanded video navigation controls, such as video jogging for fast forwarding and rewinding, and advanced search functions to help you get the content you crave. The new on-page video player interface is at a 16:9 aspect ratio offering a full-screen mode and is compatible with Adobe Flash-enabled web browsers.

Menus are now in a tab format and contain preview thumbnails of video items for easy navigation of content. Viewers can sort videos by most recent, by sport, by featured channels or by live events only. Each tab offers additional filtering options to help viewers find their content quickly. More advanced search features allow users to search by keyword or within a date range. Users can also further narrow their advanced searches by sport, channel and category.
Bruin TV now makes it easier for fans to share their favorite videos with their friends and family. Unique public video links allow for easy link sharing while "Share" options within the video player allow users to send links directly to social networking sites. Fans can also send video links directly to friends with the "Email to a Friend" function.
Fans and alumni can even take the site with them or share news with the social networking "Share" links on Uclabruins.com.
We encourage fans to interact with UCLA Athletics through various social media networks, such as Facebook and Twitter. Easy-to-find links are located at the top right on the front page and sport pages that will direct you to official pages for UCLA Athletics and many of our coaches and/or sports.
"We are pleased to offer a new and improved UCLABRUINS.COM to our deserving fans," said Scott Mitchell, Asst. Athletic Director - Marketing and New Revenues. "It is a significant upgrade and we are certainly not done. We have some other emerging technologies revolving around a mobile platform and various applications that will roll out in the coming months."
As a special thank you to fans visiting the new look on UCLABRUINS.COM, stop by the online store and see what's new in official sideline gear from adidas. For a limited time, enjoy free standard shipping on any order of $75 (pre-tax) or more. This offer is valid from August 19 though August, 22, 2010.
UCLA is an official partner of CBSSports.com College Network, the leader in the delivery of integrated multimedia solutions and internet services for University Athletic Departments, Conferences and Associations. CBSSports.com College Network has hosted the UCLA official athletic web site since 1996, and the partnership will continue to bring fans the most in-depth coverage of UCLA Athletics across multiple platforms. CBSSports.com College Network hosts Uclabruins.com as part of its online network of over 175 official athletic web sites.
About CBSSports.com College Network
CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBSSports.com College Network currently produces a network of approximately 200 official athletic sites for schools including the University of Notre Dame (und.com), University of North Carolina (tarheelblue.com) and the University of Texas (texassports.com). CBSSports.com College Network is also the official Interactive sports partner of the NCAA, producing and hosting the home of the NCAA on the web, NCAA.com.
CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.



