UCLA, Blockparty to Offer Premium Tailgating at Rose Bowl
August 22, 2018 | Football
Tailgating at the Rose Bowl, one of college football's most iconic venues, has always been a major part of the UCLA Football gameday experience. Now, UCLA and IMG are expanding their partnership with Blockparty to offer UCLA football fans new and improved premium tailgating options at the Rose Bowl this season.
Blockparty, the exclusive tailgating partner for Bruin fans, has been a partner of UCLA Athletics since the 2017 season. This year, the fan-focused hospitality and entertainment company will offer an expanded menu of customizable tailgating options in two locations, featuring both basic and all-inclusive choices. From bellhop service and tailgate attendants to catering options, tailgate games and event-day service via Blockparty's SMS on-demand service platform FanTextTM, you can create and customize the tailgate experience that's perfect for your group.
"We're excited to return to the Rose Bowl this year and provide UCLA fans with an even better tailgating experience," said Blockparty co-founder and CEO Adam Ward. "With our expansion into two locations, we'll be able to offer fans more options right in the heart of the action."
Blockparty's dedicated activations will be located in the UCLA Fan Zone in Lot H, as well as at the grass median where N. Arroyo Blvd. meets Seco St., south of the main entrance to the Rose Bowl.
"Our first year with Blockparty last year was very positive and provided our fans something we've never offered previously," said IMG General Manager Paul Engl. "This season, fans will have access to even more amenities, enhancing the gameday experience at the Rose Bowl even further."
Fans interested in reserving tailgate packages for the 2018 season can book online at https://blockpartypresents.com/ucla, email ucla@blockpartypresents.com or call (213) 503-2751 for more information.
