Photo by: Lillie Yazdi
UCLA Announces 2023 Football Gameday Enhancements
August 28, 2023 | Football
LOS ANGELES – UCLA Athletics today announced enhancements to the fan experience at the Rose Bowl for the 2023 UCLA Football season, which begins on Saturday, Sept. 2 with a 7:30pm game against Coastal Carolina.
Tickets to all UCLA home football games can be purchased online at uclabruins.com/tickets.
Pregame Entertainment
Prior to each game at the Rose Bowl, fans can enjoy live entertainment at BruinFest, which takes place two and half hours prior to advertised kickoff and ends 30 minutes prior to advertised kickoff. There are two BruinFest locations – one on the north end of the stadium between Gates N and E, and one on the south end of the stadium between Gates A and B.
Gameday Tailgating
Nestled in the hills of the picturesque San Gabriel Valley, the Rose Bowl Stadium offers one of the most unique tailgating experiences in the country. All parking lots are open six hours prior to game-time and remain open for 90 minutes following the conclusion of the game for fans tailgating on their own. Tailgating services are also available. For more information, click here.
Open to the public, the UCLA Football Fan Zone is one of the largest and most exciting public tailgating zones in the country. From a wide variety of exciting gameday experiences such as tailgating parties, food vendors, activities, exhibits, beer gardens, and so much more, the Fan Zone is a must-see when attending a UCLA Football game at the Rose Bowl Stadium. Located in Lot H, just outside Gates A&B, the Fan Zone is open to all fans four hours and 15 minutes prior to kickoff and closes 15 minutes to kickoff.
Featured in the Fan Zone in 2023 are the Bruin Beer Garden, Fat Sal's, Fresh Brothers Pizza, and the UCLA Store. A variety of UCLA's corporate and community partners will have booths and exhibits throughout the Fan Zone featuring interactive games, giveaways, prize wheels, enter to win opportunities, displays and more.
Then Now Forever Tailgate
The Then Now Forever Tailgate returns for the 2023 season in a new and improved location outside the front entrance of the Rose Bowl. All former UCLA Football players and donors at the $5,000 level or above to the Then Now Forever Fund receive complimentary access to the tailgate for the entire season.
Mobile Ticketing
The brand-new ALL-IN-1 Pass makes mobile ticketing easier than before. ALL-IN-1 is the smart ticket that will simplify the digital wallet. Rather than having multiple tickets for multiple event, the ALL-IN-1 is one ticket that will rotate and update automatically before the next event.
Free Bag Check
Free bag check is available for fans near Gates A and D.
Concessions
New grab-and-go markets are open near tunnels 7 and 21 for quick and convenient purchases. Featured items at the markets include hand-crafted sandwiches, chicken tender and fries baskets, Melissa's fresh fruit cups and Frito Lay assorted chips.
Among the new concessions items in the stadium are US Wellness cheeseburger baskets, a loaded taqueria bowl, UCLA gold BBQ crispy chicken sandwich, and Korean fried chicken. The Chef's Corner-Court of Champions will have two rotating concepts for each month. Games 1, 3 and 5 will have Curry in a Hurry Indian Bowls, and Games 2, 4 and 6 will have Tex-Mex Texas BBQ Quesadillas.
Souvenir drink cups (32 oz.) good for free refills all game long will be available for purchase at most concessions stations. Refills are valid only on day of purchase with receipt.
Value concession stands will remain near tunnels 8 and 23.
Hospitality Access
Hospitality access throughout the stadium has been increased to allow new levels of donors access. The Justin Wine Garden is now open to donors at the $4,000 level or above, and NEFT Lounge access is now available to all Wooden Athletic Fund members.
All fans can visit the 1922 Locker Room in Tunnel 15A and the California High School FB Hall of Fame between Tunnels 20 & 21 at the Rose Bowl. Hours and availability may vary from game to game.
Promotions
Several fan giveaways will be offered in 2023, including Season Ticket Holder Pins, which will be available for pickup inside Gate A, and 2023 UCLA Football schedule magnets for the first 15,000 fans at the season opener.
Click here to view the 2023 UCLA Football Promotional Calendar.
Mobile App
As a reminder, the UCLA Bruins Mobile App is available for download on iTunes and Google Play. Collaborating with Learfield and Sidearm Sports in its production, UCLA Athletics is pleased to offer the mobile app to all Bruin fans free of charge. The app, which allows fans to receive live score updates during events and sign up to receive push notifications about breaking news, and more, can be downloaded here.
Tickets to all UCLA home football games can be purchased online at uclabruins.com/tickets.
Pregame Entertainment
Prior to each game at the Rose Bowl, fans can enjoy live entertainment at BruinFest, which takes place two and half hours prior to advertised kickoff and ends 30 minutes prior to advertised kickoff. There are two BruinFest locations – one on the north end of the stadium between Gates N and E, and one on the south end of the stadium between Gates A and B.
Gameday Tailgating
Nestled in the hills of the picturesque San Gabriel Valley, the Rose Bowl Stadium offers one of the most unique tailgating experiences in the country. All parking lots are open six hours prior to game-time and remain open for 90 minutes following the conclusion of the game for fans tailgating on their own. Tailgating services are also available. For more information, click here.
Open to the public, the UCLA Football Fan Zone is one of the largest and most exciting public tailgating zones in the country. From a wide variety of exciting gameday experiences such as tailgating parties, food vendors, activities, exhibits, beer gardens, and so much more, the Fan Zone is a must-see when attending a UCLA Football game at the Rose Bowl Stadium. Located in Lot H, just outside Gates A&B, the Fan Zone is open to all fans four hours and 15 minutes prior to kickoff and closes 15 minutes to kickoff.
Featured in the Fan Zone in 2023 are the Bruin Beer Garden, Fat Sal's, Fresh Brothers Pizza, and the UCLA Store. A variety of UCLA's corporate and community partners will have booths and exhibits throughout the Fan Zone featuring interactive games, giveaways, prize wheels, enter to win opportunities, displays and more.
Then Now Forever Tailgate
The Then Now Forever Tailgate returns for the 2023 season in a new and improved location outside the front entrance of the Rose Bowl. All former UCLA Football players and donors at the $5,000 level or above to the Then Now Forever Fund receive complimentary access to the tailgate for the entire season.
Mobile Ticketing
The brand-new ALL-IN-1 Pass makes mobile ticketing easier than before. ALL-IN-1 is the smart ticket that will simplify the digital wallet. Rather than having multiple tickets for multiple event, the ALL-IN-1 is one ticket that will rotate and update automatically before the next event.
Free Bag Check
Free bag check is available for fans near Gates A and D.
Concessions
New grab-and-go markets are open near tunnels 7 and 21 for quick and convenient purchases. Featured items at the markets include hand-crafted sandwiches, chicken tender and fries baskets, Melissa's fresh fruit cups and Frito Lay assorted chips.
Among the new concessions items in the stadium are US Wellness cheeseburger baskets, a loaded taqueria bowl, UCLA gold BBQ crispy chicken sandwich, and Korean fried chicken. The Chef's Corner-Court of Champions will have two rotating concepts for each month. Games 1, 3 and 5 will have Curry in a Hurry Indian Bowls, and Games 2, 4 and 6 will have Tex-Mex Texas BBQ Quesadillas.
Souvenir drink cups (32 oz.) good for free refills all game long will be available for purchase at most concessions stations. Refills are valid only on day of purchase with receipt.
Value concession stands will remain near tunnels 8 and 23.
Hospitality Access
Hospitality access throughout the stadium has been increased to allow new levels of donors access. The Justin Wine Garden is now open to donors at the $4,000 level or above, and NEFT Lounge access is now available to all Wooden Athletic Fund members.
All fans can visit the 1922 Locker Room in Tunnel 15A and the California High School FB Hall of Fame between Tunnels 20 & 21 at the Rose Bowl. Hours and availability may vary from game to game.
Promotions
Several fan giveaways will be offered in 2023, including Season Ticket Holder Pins, which will be available for pickup inside Gate A, and 2023 UCLA Football schedule magnets for the first 15,000 fans at the season opener.
Click here to view the 2023 UCLA Football Promotional Calendar.
Mobile App
As a reminder, the UCLA Bruins Mobile App is available for download on iTunes and Google Play. Collaborating with Learfield and Sidearm Sports in its production, UCLA Athletics is pleased to offer the mobile app to all Bruin fans free of charge. The app, which allows fans to receive live score updates during events and sign up to receive push notifications about breaking news, and more, can be downloaded here.
The First 48 Hours - Head Coach Bob Chesney Welcomed at UCLA
Friday, December 12
Bruin Insider Show - Bob Chesney (Dec. 10, 2025)
Wednesday, December 10
Cinematic Recap - UCLA Introduces Head Coach Bob Chesney (Dec. 9, 2025)
Tuesday, December 09
Bob Chesney Introductory Press Conference (Dec. 9, 2025)
Tuesday, December 09