Men's Basketball Adds Max Feldman as Assistant General Manager
August 13, 2025 | Men's Basketball
The UCLA men's basketball program has hired Max Feldman as the program's assistant general manager, as announced on Wednesday by Bruins' head coach Mick Cronin.
Cronin, entering his seventh season as The Michael Price Family UCLA Men's Head Basketball Coach, has added an assistant general manager to assist the program in recruiting and player development and to serve as a liaison to the university's compliance and branding arms.
"We're excited to add Max to our program in a role that can assist us from a recruiting and roster management standpoint," Cronin said. "Max has worked within the game at the grassroots level and has really impressed us with his knowledge of players, talent evaluation and relationships across the industry. He will be an asset for our coaching staff and we are looking forward to having him with us in Westwood."
Feldman will serve the men's basketball program in a variety of avenues, including roster management, recruiting databases and player development. Since graduating from the University of Illinois in 2022, Feldman's professional experiences have centered largely within grassroots basketball events. Over the past four years, he has worked as the director of scouting and as a national scouting analyst for MADE Hoops, an organization that specializes in youth basketball events at the middle school and high school age levels.
As a college student at Illinois, Feldman served as an intern with Priority Sports Agency. His work with Priority Sports included pre-draft preparations, scouting and basketball operations tasks. He graduated from Illinois with his undergraduate degree in sport management with a minor in journalism. Feldman grew up in Highland Park, Ill.., a suburban city roughly 25 miles north of Chicago.