South End Zone

South End Zone

A club designed for connection & camaraderie. Exclusive player walkout access. Unmatched views from the south end zone

Where UCLA tradition meets its first premium experience

Where UCLA tradition meets its first premium experience

Experience UCLA Football like never before in the all-new South End Zone Field Club — the most exclusive hospitality space ever created at the Rose Bowl Stadium.

Limited to approximately 1,000 members, this one-of-a-kind environment combines unmatched access, elevated comfort, and an intimate connection to the game, beginning at the start of the 2026 UCLA Football Season.

Seating Options

Loge

Loge

Most exclusive, semi-private seating experience, featuring 4-6 seats together, a personal TV, and dedicated in-seat wait service. Plus, full access to the South End Zone Field Club.

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Club Plus

Club Plus

Be part of the action! Enjoy the closest connection to the field with seats in the first three rows of the club seating space. Plus, full access to the South End Zone Field Club.

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Club

Club

Enjoy the benefits of the South End Zone Field Club at the best value — premium amenities, access, and comfort in one unforgettable gameday experience.

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Access

To Field Level Club Lounge at Rose Bowl Stadium
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All-Inclusive

Food, soft beverages and water
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VIP Parking

One complimentary space per four seats
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South End Zone Field Club Virtual Map

Virtual Field View

Be part of the front-row action. Enjoy the closest connection to the field with seats in the first three rows — plus full access to the South End Zone Club.

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Frequently Asked Questions

The South End Zone Field Club is UCLA Football’s first-ever field-level premium hospitality experience at the Rose Bowl Stadium, debuting with the 2026 season. It combines exclusive premium seating, access to a private air-conditioned club lounge at field level, and all-inclusive hospitality.

The South End Zone Field Club offers three premium seating options:

  • Loge Box: Semi-private seating pods of 4–6 seats featuring a personal TV and dedicated in-seat wait service.
  • Club Plus: Seats located within the first three rows closest to the field, offering unparalleled proximity to the game with extra space throughout, as well as private end tables, providing ultimate comfort.
  • Club: Field Club seating that delivers full access to all amenities at the best overall value.

The South End Zone Field Club is located at field level in the South End Zone of the Rose Bowl Stadium, providing direct access to the field-level club lounge and premium seating areas.

South End Zone Field Club seating will be available to the general public; however, current UCLA Wooden Athletic Fund Members and Football Season Ticket Members receive priority access to explore availability and purchasing opportunities.

A South End Zone Field Club membership includes:

  • Access to the private air-conditioned South End Zone Field Club lounge
  • All-inclusive food, soft beverages, and water
  • Complimentary VIP parking
  • Exclusive player-walkout access

The South End Zone Field Club is limited to approximately 1,000 total seats, reinforcing its exclusivity and intimate atmosphere.

Field Club access offers all-inclusive food, soft beverages, and water available within the club lounge. Alcohol is available for purchase at a private bar within the club lounge.

Yes, the South End Zone Field Club lounge is fully climate-controlled and features air-conditioned comfort throughout the space.

Pricing starts at $2,520 per full season Club seat, with Loge Box pricing at $3,605 per full season seat.

Yes, 2-month, 4-month payment plan options are available, in addition to the payment- in-full option. All payments must be made prior to the 2026 football season starting.

Yes, current Season Ticket Members receive priority based on WAF Recognition Level and lifetime giving to UCLA Athletics and consecutive years of being a Season Ticket Member.

Yes, access to the Club lounge is for pre and post-game, in addition to during game.

You can contact UCLA Athletics Sales & Service at tickets@athletics.ucla.edu or (310) 206-5991.

Yes.

No. All guests with access to the club lounge are required to have South End Zone Field Club seats.