University of California, Los Angeles, Athletics
UCLA Signs Agreement with Collegiate Licensing Company
June 22, 2009
The Collegiate Licensing Company (CLC), a division of IMG Worldwide, today announced it has reached an agreement with the University of California Los Angeles (UCLA) to manage its domestic U.S. trademark licensing program effective July 1, 2009.
"UCLA is one of the premier collegiate institutions in the country, and we are honored to have been selected to represent its domestic licensing program" said Derek Eiler, CLC's Senior Vice President and Managing Director. "With its first trademark license issued in 1973, UCLA was among the first universities to establish a trademark licensing program and has built a highly respected in-house program. We look forward to partnering with UCLA to help maximize its licensing program as it enters the next phase of its evolution," added Eiler."
UCLA boasts 376,000 living alumni, five faculty and four alumni Nobel Laureates, 104 team NCAA Championships, and is the most popular campus in the nation for freshman applicants with more than 55,000 applications in the fall of 2008. UCLA possesses one of the most widely recognized university brands in the world. Moving forward with CLC's assistance on its U.S. licensing program, UCLA Trademarks & Licensing in-house staff will now focus additional resources toward the University's commitment to social responsibility, expanding UCLA's highly successful international licensing program and strategic brand initiatives.
"UCLA is a world-class institution that enjoys a high-demand for its brand on licensed merchandise," states Robert Williams, Executive Director of Associated of Students UCLA which manages UCLA's worldwide licensing and campus retail programs. "We have built a tremendous foundation for UCLA's licensing program, and we believe this new partnership with CLC, the industry leader in collegiate licensing, will help us further grow our program through innovative initiatives and enhanced relationships that will expand UCLA's market presence."
Proceeds from UCLA's trademark licensing program go to protect and promote the University's name, enhance student activities and facilities, and support athletic programs.
"CLC is unmatched in the area of collegiate licensing," says Dan Guerrero, Director of Athletics at UCLA, "and when people mention universities that are at the pinnacle of academic and athletic excellence, UCLA is always part of that conversation. The partnership of CLC and UCLA will take one of the most recognizable collegiate brands in the country to the next level by complementing our already successful branding efforts and maximizing UCLA's visibility throughout the nation and worldwide."
UCLA joins Pacific-10 Conference (PAC-10) member institutions The University of Arizona, University of California, Berkeley, Oregon State University, Stanford University, the University of Washington, and Washington State University to become the seventh PAC-10 institution represented by CLC.
About The Collegiate Licensing Company CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
About The University of California Los Angeles UCLA is California's largest university, with an enrollment of over 39,000 undergraduate and graduate students. The UCLA College of Letters and Science and the university's 11 professional schools feature renowned faculty and offer more than 323 degree programs and majors. UCLA is a national and international leader in the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs.
Contact:
Tricia Hornsby
Media Relations Manager
IMG College
770-618-8418 (office); or thornsby@imgworld.com
Cynthia Holmes
Director, UCLA Trademarks & Licensing
310-794-8852 (office); or cholmes@asucla.ucla.edu