UCLA Football is reimagining the Bruin Walk at the Rose Bowl, creating an enhanced gameday tradition that brings Bruin fans closer to Head Coach Bob Chesney and the team as they arrive at the stadium before each home game.

Fans are encouraged to gather along N. Arroyo Blvd. outside Gate A and line the Bruin Walk route as the Bruins make their way into the stadium before each home game. For Saturday’s home opener vs. San Diego State, the Bruins will arrive at 1:35 p.m.

“There is nothing better than seeing Bruin fans out in force on game day,” said Chesney. “We want our players to feel that energy the moment we arrive at the Rose Bowl. With our band, spirit squad and Bruin Nation lining the route, we have an opportunity to create something special together. We want the Bruin Walk to become a tradition our players and fans look forward to every Saturday.”

Adding to the game-day atmosphere, the Solid Gold Sound of the UCLA Marching Band and the UCLA Spirit Squad will line N. Arroyo Blvd. in front of Gate A, helping create an exciting welcome as Chesney and the Bruins make their way toward the stadium. Fans are invited to join them along the route, cheer on the team and provide an unforgettable welcome before kickoff.

Fans are encouraged to arrive early, wear Bruins Blue & Gold and help create a memorable welcome for the Bruins.

2026 BRUIN WALK
Where: N. Arroyo Blvd. at the Rose Bowl’s Gate A Entrance
When: Approximately two hours and forty minutes prior to kickoff
Featuring: UCLA Marching Band & Spirit Squad
Who: Head Coach Bob Chesney and the Bruins

Arrive early. Wear Blue & Gold. Line N. Arroyo Blvd. Welcome the Bruins to the Rose Bowl.

Join Bruin Nation at Gate A and help create a game-day tradition the Bruins can carry with them all season long.